Pioneer Global Conference Programm

Berentzen vs. Kleiner Feigling. Transparentes börsennotiertes Unternehmen vs. traditionelles verschwiegenes Familienunternehmen. Externer Manager vs. Familie. Was wirklich zählt, ist der erfolgreiche Fortbestand unternehmerischen Handelns. In einem so dynamischen Markt wie der Getränkeindustrie, ist Schnelligkeit und Dynamik gefragt - gerade weil Alkohol im Spiel ist. Wie unterschiedlich beide Unternehmen Schwierigkeiten meistern, wie sie die Zukunft angehen, welche Merkmale sie verbinden und auch unterscheiden und welche Unternehmerpersönlichkeiten hinter den Unternehmen stecken, führen wir uns in diesem Talk zu Gemüte. Na dann, Prost!

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We are living in times of global power changes - shifting from the West to the rest of the
world, from Europe and the USA to Asia and Africa. What are the new rules of play and how
to manage the shift to ensure long-term stability and growth on all sides? Which political
frameworks foster transformation and innovation, which plans cause friction and restrictions?
Now it is the West's opportunity to understand and overturn some of its misconceptions
about the emerging global order. And to identify new business opportunities based on a
functioning risk management in a bipolar world.

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With its strategic plan “China Vision 2035” the Chinese government aims to transform China
into a modern socialist country with advanced economic, technological, and social
development by the year 2035. It is part of a broader long-term strategy extending to the
mid-21st century ultimately aiming to a fully developed, prosperous, and powerful socialist
nation. What are the new standards China is setting up? What are the new rules in global
competition and what does China’s Green Revolution mean?

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Thousands of German companies are operating in China - spanning a wide range of sectors
such as automotive, machinery, electronics, chemical, healthcare, and consumer goods.
Many of these companies are SMEs, which play a crucial role in driving bilateral trade and
investment between Germany and China. German companies are attracted to the Chinese
market due to its size, growth potential, and opportunities for collaboration and innovation.
What makes German companies in China successful and how do they adapt to changing
frameworks?

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Huawei has gained worldwide recognition as one of the leading providers of ICT technologies. However, hardly anyone knows how the company made it from a start-up to one of the 100 largest companies in the world in just 37 years. Carsten Senz, one of Germany's leading China experts, sheds light on the experiences and insights behind the company's success. A journey through the recent past of a fascinating city like Shenzhen, from which China's largest private company managed to succeed against obstacles on the Chinese market and prejudices in the West.

Mobility in China is characterized by rapid innovation, investment in infrastructure, and a shift
towards sustainable and technology-driven transportation solutions. As the country
continues to urbanize and modernize, mobility will remain a critical focus area for economic
development and improving quality of life. Who are the players driving the market and how
do they compete with classical car manufacturers? What are strategic advantages and who
will win the race in the long run?

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As we stand on the precipice of the fourth industrial revolution, the landscape of technology
is rapidly evolving, pushing the boundaries of what was once thought possible. In Western
and Eastern markets alike the transformative technologies are set to redefine industries and
societal norms. What are the cutting-edge technologies shaping the future? Who are the
pioneers at the forefront of innovation? And how will they change not only our business and
private life but the whole world? Discover how today’s innovations are laying the groundwork
for a smarter, more connected, and sustainable tomorrow.

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German small and medium-sized enterprises (SMEs) are increasingly looking beyond
traditional markets to identify new opportunities for growth and expansion. This shift in focus
raises several key questions: Which emerging markets are attracting interest? What are the
destinations of German investments beyond established economies, and what role do the
evolving markets of the Global South and Gulf States play in the future? By strategically
investing in new markets German companies are not only diversifying their business but also
contributing to global economic development that might change the overall landscape.

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In our global world the deep understanding of societal norms, cultural values, and historical
contexts of partner countries are key elements essential for fostering successful international
collaborations. How can cultural intelligence bridge gaps and enhance cooperation? What
are the successes of long-term economic relationships leading to more effective
partnerships? By embracing cultural intelligence, adhering to principles of effective
intercultural communication, and focusing on mutual benefits and shared goals,
organizations can forge successful and enduring economic relationships across the globe.

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The world is in upheaval, shifting from a USA-dominated order to a multipolar one with China
and India as new power centers. This transition challenges Europeans: How do we address
these rising powers? There's a growing risk of creating new global enemy stereotypes. Our
century's task is to move beyond traditional friend-foe patterns, embracing diverse
development paths and cultural traits. We must practice tolerance, diversity, and openness.
Facing global ecological catastrophe, the 21st century unites us all. We can only succeed by
focusing on what unites rather than divides us.

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